v. de•sign - To conceive or fashion in the mind.
This is where the magic happens. With a solid understanding of the project objectives, goals and requirements, we begin to develop design directions and work on prototypes, which become more complete over time. In this phase we develop a look and feel for the end-product; refine the user-interface based on client input; define data elements and design the database structure. We design uniquely visual, in some cases, audible expressions according to the desired message.
By separating form from function in this phase, we free ourselves to create unique designs that are smart and dynamic. Our design efforts are separated into graphics, data modeling and information architecture, which share many common elements. We focus on your audience's use patterns and particular needs not only to attract their interest, but also to initiate response and ultimately, get them hooked. The result? Positive online and off-line experiences for your customers and measurable results for your company.